The higher your team goes in the post-season, the more you are likely to see media "celebrities" show up. In the Kevin Loge era we saw the late great Ed Schultz at the media table at Concordia-Moorhead.
Schultz was so much more than a sports guy. He did not look like a former college quarterback but he certainly was. He played his college ball at Moorhead State in fact.
Turning to the present, we had Patrick Reusse the iconic newspaper columnist present when our MACA Tigers played Jackson County Central. Reusse can have sharp opinions and he can be scathing sometimes, scathing with sarcasm sometimes. Because of that I sometimes think of him as a "dinosaur." And by that I mean his attitudes might be associated with a previous age.
And what do I mean by that? Well this gets personal and Reusse has a cynical side that my boomer generation well understands and can relate to. Not so much the more recent generations. Oh my, we have taught our young people moderation, respect and modesty. My boomers loved "parody" humor. Best reflected in movies like "Airplane" and "Young Frankenstein." Even at the time I was a little troubled by such movies. Can't we take anything seriously?
Society as a whole had misgivings about all the deconstruction, I felt. And IMHO this is how we got the movie "That's Entertainment" with Frank Sinatra as narrator. The movie tugged at us to pine for the days when movies were grand and serious and not like "Blazing Saddles."
Reusse showed the smart-aleck approach when he introduced his "Turkey of the Year." That was a Thanksgiving feature. Then it was "Herschel the Turkey." It poked fun at a lot of people, successful people. My generation was apt to eat it up, as they say.
But didn't you sense the zeitgeist change as time went along? I sensed the new generation's arrival that would have been puzzled at the "Turkey of the Year." Regardless, Reusse is a "survivor" in the stressed newspaper field. He's an opinion guy and that can be dicey.
Reusse has personal ties to southwest Minnesota. I hope he enjoyed his evening watching our Tigers play Jackson County Central. The Tigers of course were defeated.
Southwest State was the "consolation prize" offered for southwest Minnesota after they lost in the competition that was won by. . .us of course in Morris! The Morris area jockeyed to get the plum known as UMM, the full-fledged coordinate campus of the prestigious U of M.
I do sense some irony now or at least surprise. Do you sense that maybe Southwest State has a more secure future than UMM? Certainly we are on our heels here in Motown as we ponder the status of our campus. I think some of this travail is self-inflicted. But all I can do is observe.
Oh, I observe that Reusse in his column referred to our team as "Morris" and not "Morris Area Chokio Alberta." Erratum? Need for a correction? Well on the latter point, no. But certainly it shows that the general public really wants to refer to us as "Morris."
The argument for the elongated "Morris Area Chokio Alberta" seems more like a legal or technical argument. OK so who gives a rip? Reusse called us "Morris." It really just makes sense, no disrespect intended for any of the smaller communities.
I remember being at a state track meet one year when the P.A. announcer recited names of various teams as a succession of town names to the point where I heard some laughter.
Reusse in his first reference to us did the West Central Tribune thing of "Morris/Chokio-Alberta." After that we were "Morris."
The Tigers lost to Jackson County 59-54. Some heartbreak, yes. I tried to do justice to the game online. Ahem, my writing style is highly personalized now. I have the license to do that. I can't be certain how many readers I have, But I know I have some. Well, I could either be doing this or running a model train, I guess. I do thank any and all for noticing my writing.
And yes my "boomer" sensibilities come through. I'm sure it's hard to shake those. A popular "meme" on the Internet is that "Blazing Saddles could not be made today."
The best window into a boomer's soul is "Airplane."
I did check out the current Morris newspaper. I shared in an email to Jim Morrison on Friday:
Jim - I remembered to look at the Morris paper today at library. Did you see the banner headline at the top of front sports page? It said the Morris boys' season ended against "Jefferson County Central." Of course it was Jackson County and the article has it right.
Now, what if I had made a mistake like that? How many kinds of stupid would I be accused of being?
I sat next to Randy Bannick at Chris Jueregensen's funeral. He told me what the paper charges for an obit now and it has gone into orbit. Sorry I can't remember the exact figure, I was not there to take notes. But it's an incredible jump from several years ago. What is the limit for this? Of course the paper does not directly charge the families. Cost is absorbed into the funeral fee but the funeral home must realize this cuts into their profits. The funeral home does not exist to do favors for the newspaper business. The charge is sure not "token" anymore.
Randy also told me that the paper only runs letters to editor from SUBSCRIBERS. Holy cow, there's a big problem with that. A lot of people "support" the paper but they do it by buying paper at a place like Willie's. This is the best way to go now. You have the convenience that if you're going to be out of town some weeks, you don't have to make arrangements or have the paper piling up. There might be some savings in subscribing but who cares about money anymore? I mean when you consider what people pay for coffee at a place like Starbuck's. Charlie Glasrud told me he buys the paper at the newsstand and "I buy it if I want it."
Will the day ever return in America where people get real nervous about every dollar they spend? Like our fathers did?
Maybe the letters policy is why we don't see nearly as many letters to editor anymore. I told Randy about the zero letters after the school board meeting with 125 members of public there.
Maybe the paper is going to try "squeezing" people more, for example to have sports boosters support sports coverage for which there is way too much now. Everybody knows that small town papers get carried away with sports. We just accept it. There is no need for the paper or its website to do anything on UMM sports. UMM's website is 100 percent effective all the time, part of their recruiting efforts.
One big question is whether the paper will finally start putting more "oomph" into its website. We saw the Jackson County game summary on day after game was played, which was a stunning surprise. I am sure Shelly A. gets comments, or I'd be shocked if she did not.
More re. Reusse
I remember Patrick Reusse reminiscing about an earlier age of sportswriting. This might be eye-opening for you. But it is absolutely true. There was a time when your average sportswriter would grapple with the "moral" question of whether it was OK to refer to a place like Target Center as "Target Center."
The problem was, the tone of society at the time had a fair amount of skepticism about "capitalism." Was it really just a way for businesses to "rip off" the public? Well of course this is not at the root of capitalism at all. Even though various players can certainly get carried away. But capitalism is the key to the optimal standard of living.
So if I write "Target Center," is this to be judged a "plug?" That's how many in my generation would have derided it. But we have seen a total sea change in thinking. So much so, young writers in recent generations would hardly have any idea what you're talking about.
I can share a local angle. Our own humble Morris paper had an editor for a short time whose last name was Coughlin. I never met him. I was in a casual meeting - OK a couple drinks at "the Met" - with a former Sun Tribune columnist who was well familiar with the editor. And I remember him saying that the editor "took all the plugs out" of material crossing his desk. I will repeat that such an attitude was not unusual at the time. I have to keep repeating this because you might not believe it.
This is so anathema to what has taken over since. I imagine the transition began setting in with Ronald Reagan being president. Ronald Reagan, our nation turns its lonely eyes to you. He was conservative but he also had experience with a union. He saw the big picture. Whereas now? I have written plenty on that.
Anyway, it is so routine these days to identify sports venues by their corporate names, people would be puzzled to even assess the practice. In other words, we simply refer to places by what they choose to call themselves. But what about "Atlanta Braves" from baseball? Well that gets into a whole other sphere I suppose.
I should provide an example of Patrick Reusse's rather old-school trait of being irreverent or sarcastic or whatever other word you want to use. So I remember this print icon writing about the quarterback Vinnie Testaverde when the QB was new in the NFL as a highly-touted guy. He was a blue-chipper as an NFL prospect. But you know how that can go.
So he was struggling and getting fans of his team highly aroused with disrespect and even anger. Reusse concluded that the alienation was rather excessive, so he used sarcasm in one of his references to Testaverde. He referred to Testaverde with mock scorn, the way many fans would have been inclined to do. Reusse referred to the signal-caller as "this oxygen-consuming waste of the Earth's space."
It was parody humor. Parody, irony and sarcasm can be risky tools for a writer. The problem obviously is that many people read things at face value. We can be stunned by this but it is reality.
I know Reusse has taken some criticism through the years. But his writing for the Star Tribune has stood the test of time. We hope he was impressed by the talent on our MACA boys basketball roster. We just couldn't beat Jackson County Central, those "Huskies." Yes Jackson County and not "Jefferson County." Two great presidents? I'm not sure Jackson was so great. Didn't he abuse Native Americans almost criminally?
This is not the sign on the edge of the UMM campus but it's essentially the same. I wonder if UMM will have to consider having it removed and replaced. I have to wonder too about everything named for George Washington - Washington owned slaves.
- Brian Williams - morris mn minnesota - bwilly73@yahoo.com
















